Apple has launched the New Product Red Special Edition of Apple iPhone 8 and iPhone 8 Plus smartphones series. Both smartphones are available in 64GB and 256GB models starting at Rs 67,940. The first wave of countries will get it starting tomorrow (April 10). India will get these ‘new’ smartphones by May this year.
Apple has also introduced new Product Red iPhone X Leather Folio for Rs 7,900. The company said that those buying the special edition iPhone 8 and iPhone 8 Plus will be offered free Personal Setup at Apple Stores as well as online to help them customize their devices.
Founded in 2006, Product Red works in combating HIV/AIDS in eight African countries: Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia.
Last year too, Apple launched special RED editions of iPhone 7 and iPhone 7 Plus. In fact, it was for the first time in 2018 that Apple launched Red colour variants of its flagship phones.
Special Edition Product Red iPhone Features
“This special edition Product Red iPhone features a stunning red and black colour combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,” said Greg Joswiak, Apple’s vice president of Product Marketing.
The iPhone 8 and iPhone 8 Plus Product Red variants come as the fourth colour version after Silver, Space Grey and Gold.
Besides the new colours, all the other specifications remain same of both the smartphones.
The Apple iPhone 8 sports a 4.7-inch Retina screen, while the bigger variant comes with 5.5-inch Retina screen.
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The devices are powered by the company’s own latest 10nm A11 Bionic chipset with a 6-core processor. It is claimed to be 25% faster than the A10, which powers the iPhone 7 and the iPhone 7 Plus smartphones.
The Cupertino-based tech firm has focussed a lot on the cameras of the iPhone 8 and the iPhone 8 Plus. The iPhone 8 features a single 12MP rear camera, while the iPhone 8 Plus boasts of a dual rear camera with two 12MP modules. The latter also features “Portrait Lighting”. This function senses depth in the image and adjusts the lighting on the face of the subject accordingly. The primary rear camera has f/1.8 aperture while the secondary telephoto camera comes with f/2.8 aperture.
Apple iPhone 8, iPhone 8 Plus (Product) Red Variants Launched